Unveiling the Essentials of Direct-to-Consumer Furniture
The Rise of Direct-to-Consumer Furniture The traditional furniture industry has been disrupted by the rise of direct-to-consumer (D2C) furniture brands, which have revolutionized the way people buy and interact with furniture. This shift can be traced back to the early 2000s when online retailers like Wayfair and West Elm began offering a wide range of products at competitive prices. Companies like Casper and Parachute also entered the market, leveraging their strong brand identities and social media presence to connect directly with customers....