Identifying Fake Reviews in Online Marketplaces
The Anatomy of a Fake Review Fake reviewers often employ various tactics to deceive consumers and manipulate them into making purchasing decisions. One common tactic is to create fake profiles, which can be done by using real names and images or completely fabricated information. These profiles are designed to appear legitimate, making it difficult for consumers to distinguish between real and fake reviews. Another tactic used by fake reviewers is creating multiple accounts, often with the same profile picture and bio....